Display rack



Nov. 2, 1937. R. J. GRUENBERG 2,097,553l

DISP-LAY RACK FiledJan. 2, 1935 FIG. 4.

INVENTOR: RAOUL J.. GRUENBEEK;

ATTORNEY Patented Nov. Z, 1937 v UNITED STATES PATENT OFFICE muutlnmam.

1 Claim. (Cl. 248-198) This invention relates to improvements in dis-l play racks and more particularly to merchandise holders formed of cut, scored and folded cardboard.

'5 Among the objects of this invention is to prothe description progresses.

In this specification and the accompanying Adrawing the invention is disclosed in its preferred form. However, it is to be understood that it is not limited to this form because it may be embodied in other forms within the purview of the claims following the description.

In the one sheet of drawings:

Fig. 1 is a perspective view of a cardboard display rack constructed inA accordance with this invention.

Fig. 2 is an enlarged fragmentary detail in side elevation of the lower portion of the same.Y

Fig. 3 is a plane view of a strip of sheet material cut and scored to form a blank.

Fig. 4 is a modification retaining the general structural features of the invention.

In detail the construction illustrated in the drawing, referring first to Fig. 3 comprises a blank of sheet material such as cardboard I.. The U shaped cuts 2 and 3 are pierced through the blank to form the side straps 4, 5, 6, and 'I which remain attached to the blank.

The easel tab 8 is cut within the blank by piercing therethrough leaving the tab hinged at 25 to the blank. The slot I0 is pierced through the blank to receive the free end of the tab in the operative position.

'45 Simultaneously with the cutting and piercing II, I2, I3, I4, I5, I6, I'I, I8, I9, 20, 2|, 22, 23, 24,

25, as indicated by dot-and-dash lines, to facilitate bending the blank into the operative form shown in Fig. 1. The upper end 26 of the blank and the edges 2 and 3 of the shelf compartments can be cut in silhouette for decorative or advertising purposes.

In forming the blank I into a display rack as in Fig. 1, the blank is bent outward at the score line 22 and upward at 2|; then backward at I9-20 until the overlapping portions I and I of the blank lie together to form the lower shelf A with the front A' supported by the straps 6 and 1. The same procedure is followed to form the Other objects and advantages will appear asV operation, the blank I is transversely scored at shelf B-B, The overlying parts I', I and I are then fixed together, as by the staples 21-28.

The blank is then bent downward at 23 to form the support easel 29, out of which the tab 8 is thrust to engage the slot I0 to complete the .easel as in Fig. 1 to hold the display rack upright.

The shelves A andB may be duplicated as often as desired within the limitations of their dimensions with respect to the size of the blank I and the nature of the merchandise to be displayed. Bottles such as X, Fig. 2, packages of nut meats, cigarettes and the' like, can be very attractively displayed and -easily vended from such display racks resting upon counters; thus promoting self serving sales by store customers. v

'I'he modification shown in Fig. 4 embodies the general figure 4 structure, with certain modifications in the relations of parts. The common designating numerals will identify-similar parts modified by the addition of :n thereto. The shelf Azz: is supported by the straps 4a: and 5r, forming part of the blank portion I'm. The part In: is bent downward from the shelf Asc and is stapled at 2-I'to the easel portion 29x. The modified portion Ia: is divided vertically and forms two sides of the-aperture between the straps 4x and 5.1:, instead of the back I', as in Fig. 1.

In the modified form, Fig. 4, theeasel portion is a double flat plate insteadA of a spread or V type easel. This portion I and 29x is adapted to extend downward between two rows of cans in an open carton of cans, or down into any crack or opening adapted to receive it. The aperture between 4.x and 5x is adapted to supportand displayran object as in Fig. 2. I

The structure is preferably formed from. an integral continuous blank as disclosed. But the easel portion may be separately formed and at- -tached to the body portion I by the staples 28 for instance. In Fig. 4 the plates In: and 29:1: could be separated in V from below the staples 21s.* and make the rack self-supporting.

Having thus described this invention, what is claimed and desired to secure by Letters Patent is:

A display rack formed from a continuous blank of sheet material having a U shape shelf-cut and a U shaped tab-cut directed in opposite directions within the margins of the blank adjacent its opposite ends respectively, and a transverse slot intermediate said U shape cuts;l sai'dblank being folded back and forth upon itself in triple formation; two of said folded portions being xed together,l whereby a shelf is formed below said shelf-cut and a supporting easel is4 formed when said tab enters said slot.

, RAOUL J. GRUENBERG.

supported by the straps 4 and-5.` 

